OUGD503 - Pitch A Papergang - Ohh Deer Branding Research

Initial research into the existing branding of the company Ohh Deer who own the Papergang subscription service was looked at in order to get a sense of what the company look for in product designs and designers or illustrators to collaborate with on specific product ranges.

The company's slogan states the brand as:

'quirky illustrated gifts for illustrated people'.

Based on the analysis of this slogan, it was considered that the final product designs must therefore be representative of this slogan to match with their current branding. Existing product designs were found to include playful and playful elements, as well as some daring elements. This is communicated through the use of rude imagery and witty slogans, which in many instances provide elements of humour and represent topics which the audience can relate and familiarise themselves with, making them see the funny side to these more. In consumer research, a link can be found between what a person buys and it's relatability. Consumers are much more likely to buy something if they feel they can or at least want to relate to it in correspondence with our personal identities.

Analysis of the logotype used for the company's current branding takes on a handwritten aesthetic in relation to their illustrative nature as a company and this approach should therefore also be taken into account when designing artwork suitable for their products and brand.