Thursday, 29 March 2018

OUGD505 - Studio Brief 01 - Digital Experimentation

Based on initial ideas sketches, it was decided to do some experimentation with reproducing these digitally, particularly focusing on the neo-classical ideas using the Greco-Roman head bust. In producing these, inspiration was taken from the Floral Shoppe, Macintosh Plus cover art.

Each design was also paired with the Japanese characters for 'bubblegum' in order to link the designs to both the context in which the stickers will be used, and to the theme of Orientalism and Japanese/ Asian culture which vaporwave is commonly associated with in terms of consumerism.



A black and pink checked background was used within these to produce an interesting background for the imagery to sit. It was thought that the pink used in this colour scheme would work well with the original pink bubblegum packaging. In some designs, the Greco-Roman bust is also shown to be blowing bubbles of gum, something else which was experimented with in order to show context, as well as enhancing the themes of surrealism in its use since statues are static objects which are not typically meant to be blowing bubbles.

These designs were situated within a green border in order to produce a framework for the main designs, as well as linking back to the original hubba bubba tape packaging which includes a circular frame around the stickers to help highlight information within them.

No comments:

Post a Comment