OUGD503 - Penguin Student Design Award

The judges are looking for a cover design that breaks boundaries in the way that the book did when it was first published 30 years ago, in 1988. It should not look like a textbook you read at school. This is a revolutionary science book with popular appeal. The cover should feel timeless, confident and appeal to a whole new generation of readers.

The book should have a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While the elements of the jacket need to work together as a cohesive whole, the front cover must also be effective on its own and be eye-catching within a crowded bookshop setting.

• Have an imaginative concept and original interpretation of the brief.
• Be competently executed with a strong use of typography.
• Appeal to a contemporary readership.
• Show a good understanding of the marketplace.
• Have a point of difference from the many other book covers it is competing against.
• Be able to work onscreen for digital retailers, such as Amazon.