OUGD603 - Creative Convos - Design Production: Signage

The main pieces of signage for the Creative Convos branding were largely created out of vinyl, a process in which a machine cuts accurately around outlined objects onto vinyl which has a layer of stickiness to the back that allows it to be stuck to surfaces such as walls and flooring. The wall schedule for the event, as well as the logotype were produced using this process. The application was a two-man job, particularly for the wall schedule due to its length, which had to first be applied to another layer of sticky paper as flat as possible to allow for the design to be easily peeled off onto the surface.

In order to better utilise the space we had, small placards were also produced simply featuring the logotype itself on a halftone background, which would be inserted into the plastic holders found on the walls next to each studio in order to use these as markers to show which rooms the event was taking place in. These were printed onto a thick matte paper stock in order to better enhance their colour as well as representing the typical kind of paper stock and textures you would gain from the physical screen-printing process of which the branding concept was based.

Stickers in a similar format were also produced with the initial intention that these could be stuck onto bottles of water for each speaker in replacement of the original brand's logo so that even the most mundane objects could feature an element of the branding, something which could also better promote the event if seen within photographs, etc. These were printed onto a 'frosted' stock of sticker paper which allowed semi-transparency of the design that reflected the design of typical water bottle labels in their transparency, whilst the 'frosted' element would ensure that the design does not become fully unrecognisable through the transparency of the bottle.

The main promotional posters for the event, as well as a few copies of the individual speaker posters, were digitally printed onto the same thick matte paper stock as the small room placards, again, in order to better enhance the CMYK colour schemes and reflect the kind of paper and textures you can gain from the traditional screen-printing process, something we thought would also help to enhance the concept behind these posters and the branding in general.