OUGD603 - Creative Convos - Photographic Promotional Poster Experiments (2)

Although initially having trouble working with photographic imagery in the promotional poster designs, through changing the angle at which the dots appeared, one group member managed to manipulated the imagery of the speakers so that they did not lose any detail. These were then utilised in attempting further photographic promotional poster developments.

In order to better encompass the imagery, the placement of the 'Creative Convos' logotype was reversed, placing this in the bottom left-hand corner of the poster rather than its original top right-hand corner placement, since it was found that this covered most of the imagery, particularly the speaker's face. The smaller speech bubble was instead placed in the top right-hand corner, since its smaller size meant that the imagery was not compromised in any way. This also meant that the 'Creative Convos' logotype could stay the same size, whereas an initial trial keeping this at the top but reducing its size showed that despite being smaller this still compromised the imagery, and when at a smaller size this looked bigger than the day bubble and so diminished its importance as a logo.

Although only covering a small area of the speaker's face in the use of imagery where the smaller day bubble was placed, a further variation was produced which lowers the placement of this bubble, showing it as coming out of the side of the poster rather than the corner. This meant that less of the important features of the photograph were covered and the two speech bubbles being placed closer together was thought to perhaps better represent the nature of a natural face-to-face conversation.

However, in the design developments above, it was personally considered that perhaps the design of the speech bubbles meant that these were overpowering the photographic imagery, since the colours of these photographs were much lighter in comparison. For this reason, further variations were developed, experimenting with the placement of the original halftoned background overlayed onto the halftone photograph which allowed these to gain a darker tone without losing their detail and working better with the speech bubbles in that these no longer completely overpower the photographic imagery.