- Shadow around the type might need to be made slightly bigger to be able to stand out when viewing this from a distance.
- Experiment more with the type style used for general information - experiment with a geometric style to match the 'TOGETHER' part.
- Blue variation works nicer in colour - should be used as the main colour.
- Simplicity works better - not too chaotic or harsh on the eyes.
- Shapes without the shadow work better to distinguish between those and the title.
- Try a san-serif typeface for general information - align this text with the edge of the word 'TOGETHER'.
- Experiment with the university's existing colour scheme to reflect the university itself in the branding (green, pink, purple, blue) - could potentially utilise all of these in different variations to add some variety to the branding so not everything is blue in colour, for instance, use different colours for all 4 sides of the brick folly.
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| Colour scheme taken from the existing university branding. |
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