Tuesday, 12 February 2019

OUGD603 - Degree Show Branding - Final Concept Ideas

  • Concept based on diversity and representation.
  • Use the mosaic pieces in lines, different shapes and colours to represent diversity in the university. Use one colour to represent course, then use altogether to represent the university as a whole.
  • Photographic imagery (black and white) placed underneath that represents each course, e.g. studio areas and workshops. Experiment with abstracting these through a focus on textures, etc.
  • Lower the opacity of the mosaic shapes so that the image is reflected through.
  • Does it need a tagline to better communicate our idea? Based on diversity.


Colours:

It was thought that in order to start experimenting with the acrylic mosaic pieces that each course should initially be paired with a colour from the pack that would potentially best represent the course and work effectively with the images we gather.
  • Graphic Design - Red.
  • Fashion - Brown.
  • Illustration - Yellow.
  • Visual Communication - Orange.
  • Creative Advertising - Green.
  • Printed Textiles - Purple.
  • Photography/Fashion Photography - Clear.
  • Animation - Pink.
  • Fine Art - Blue.

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