OUGD603 - Creative Convos - Promotional Poster Design Developments (2)

Based on group reflection of initial poster design developments, although the coloured halftone with a black shadow worked as a strong concept digitally, it was considered that this would prove a challenge when screen-printing the designs, since test prints showed that the coloured halftone does not show overlayed with the black shadow. For this reason, it was then thought these colours could be reversed, reverting back to the original concept, using a coloured shadow and a black halftone, which would show up better when physically screen-printing.

It was then also considered how the use of only three of the CMYK colours would work in terms of scheduling the event, whether these three colours would have to be alternated. Based on a suggestion from one group member, it was then found that there is what is known as CMYK extended, which includes Violet, Green and Orange as an extension of CMYK, which mixes these colours. Colour developments were then tested using these extended colours by using half Cyan, half Magenta to create Violet, half Cyan, half Yellow to create Green, and half Magenta, half Yellow to create Orange. Another variation was also tested using shades of Black (K).

Generally, it was thought that these extensions of colour were not as vibrant as the original CMYK versions. For this reason, the colours were manipulated slightly in order to make these stand out more, despite not using half mixes of CMYK, it was thought the concept was still there which would potentially allow us to get past this problem. It was also decided to scrap the black variation from this set for the reason it was too dark and dull in comparison to the others.

However, despite these variations using black halftone and coloured shadows would work much better in the screen-printing process, it was also thought that the black halftone meant the colours got dulled out slightly, which limited the impact of the use of colour, and so further variations would have to be produced.