Evaluation:
In evaluating the final designs, it was considered that the material worked effectively in communicating the desired concept, particularly through the use of half-toned imagery and CMYK colour schemes, showing the more physical side to design such as through traditional screen-printing methods and the aesthetics associated with this.
However, within this, yellow and black as part of the CMYK colour scheme were not used. However, this was done for the reason that black looked too dull when used on its own and when used with other CMYK colours, this also reduced the brightness, whilst yellow appeared too harsh on the eyes and did not allow for much detail in the text and imagery to show through effectively. Despite this, it was felt that the idea of CMYK and print methods were still effectively communicated through the use of just cyan and magenta, which were much bolder in colour that allowed the designs to stand out much more and so cause more engagement, as well as being easier to alternate these colours by day in the schedule of the event. The use of only one colour in all designs and for all material also meant that these were both cost and time-effective in their production, in the screen-printing process especially.
One problem which did occur, however, was associated with the use of photographic imagery in the individual speaker posters. These were secondary sourced from the internet by one team member, and was soon realised on the day of one particular speaker that the image which was sourced was not in fact him but the partner he works with. This proved a lesson then to not attempt to source these images yourself in the future when you have no prior knowledge to the person themselves. Another challenge in terms of this was that it was hard to find images all of a good quality, and the right size and format, some even a challenge to find any at all, to fit the poster designs as well as the social media designs to make them both consistent. Many of these images therefore had to be manipulated to work around this problem.
In terms of the collaborative process itself, there were some communication issues, with members of the team not being made aware by other team members about changes they decided to initiate, which made the task of completing work to certain deadlines a lot harder. This showed how communication is key to any collaboration and in future should plan out time to factor in problems such as this without the risk of not having work completed by a specified deadline. However, overall, the team was good, with everyone pulling together and playing to their strengths, whilst the team size also allowed everyone to bounce ideas off each other and offer feedback throughout the development process.
Ethical Considerations:
As a part of the branding, personalised posters were made for each speaker featuring photographic imagery of themselves sourced by one of the team members. Thinking ethically, it could be considered by some that the use of photographic imagery without their consent is unethical, since they may not have wanted their image posted around the course area. In future we would gain the speaker's consent first, and if permitted, ask them to send in an image they have sourced themselves and are happy to share. However, despite this, none of the speakers vocalised any problems with this use when they came in to speak, and each gave a good reaction upon receiving a personalised one-off screen-print of their own individual poster.
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