OUGD603 - Penguin Student Design Award (Wonder) - Further Design Developments (1)

During peer feedback, it was suggested that the colour blue worked well in all the design developments to communicate a subtle link between my designs and the original Wonder book cover, and this should be utilised for the locker design.

Despite one piece of feedback suggesting they like how the locker illustration continues from the front cover, over the spine, and onto the back cover, it was also suggested by another that the lockers should be scaled down so that the two which feature on the front do not overlap onto the spine. Utilising this in this design development was found this worked more effectively, leaving more space on the spine to enlarge the text, which would help it stand out on a typical bookshelf. The hinges of the locker on the back cover, however, were kept overlapped slightly onto the spine to add an interesting element of detail that makes this more interesting and still allows for some continuation across the covers.

Another piece of feedback given was that perhaps the use of illustration slightly overpowers the typeface used for the title of the book. For this reason, the typeface choice for the book's title was changed to one which looked much bolder, as well as more effectively reflecting it as if it has been handwritten, which was the initial intention. To add an element of consistency, then, this same typeface was also utilised for the type on the spine, lines of text at the top of each cover, and the book's blurb, in another variation also using this for the quoted text to continue with this consistency and make everything look handwritten.

As a final development, it was thought the use of green on one of the back cover papers no longer stood out against the blue background, therefore this was changed to yellow, which worked more effectively in terms of colour, as well as reflecting the typical colour of post-it-notes.