After all the promotional poster developments, it soon appeared that we needed another, more general poster, which featured the main pieces of information for the event, including dates and the line-up of speakers. In order to match to two bubble variations and create more of a conversation, it was decided to place the 'Creative Convos' logotype in one bubble and the dates the event runs in a smaller bubble underneath, with the line-up of speakers featuring at the bottom of the poster in a consistent way to the individual speaker posters. Elements of the original concept poster were also utilised in this, separating the name of each speaker through the use of a dot to match the halftone effect we have been utilising throughout the branding.
Although this worked, it was however thought that the two bubbles needed to be switched in their positioning in order to be even more consistent with the layouts and positioning of information on other promotional posters whereby the 'Creative Convos' logo is appearing from the bottom left-hand corner of the poster, and therefore help tie everything together nicely.
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