OUGD404 - End of Module Evaluation

Throughout this module I have learnt a great deal about various design principles within Graphic Design. One of these principles is the use of grid systems. It was learnt that this is an important element within layout design to ensure consistency throughout work and publications, and allow for accuracy in the lining of elements. Different grids have different purposes. One of these was the Marber Grid, which I had no knowledge of until this module. This was a grid system produced by designer Romek Marber specifically for the use in designing Penguin Classic crime books, and was practically applied through the production of my own covers for three Penguin Classics. Although ultimately grid systems ensure consistency, it was learnt that other designers break the use of the grid, such as designer David Carson, who manipulates these to allow for subjectivity of work.

Another principle is the use of colour within design. One element within this is the difference between RGB and CMYK colour values and printing methods. It was learnt that CMYK is a subtractice colour model used within colour printing, which works by masking colours on a lighter background - ordinarily white - which is what makes the process subtractive, in that the inks reduce brightness from the white. The RGB colour model, on the other hand, is an addictive model of colour whereby red, green and blue light are added together in numerous ways to reproduce a wide range of colours. It’s main purpose and function is for representing and displaying images within electronic systems, for example computers and televisions. This principle has allowed for the appropriate use of colour within my own practical work, through printing in the correct formats to ensure colours are replicated as best as possible. These principles were enhanced through various workshops, such as pagination, which has helped developed my digital production skills in InDesign on correctly numbering pages of a booklet for specific binding methods.

In terms of colour, the attitudes and beliefs on this design principle held by various designers has also allowed my practical work to become more informed. For instance, research into Johannes Itten and Josef Albers' colour theories has shown the effects colour can have on the communication of an idea or piece of design. Such ideas will now be more considered in the development of my work, and will allow me to explain design decisions in a more informed manner.

Overall, this module has allowed me to learn about the basic principles of design in terms of colour, type, layout and format through practically applying these to my own design work. In doing so it has allowed me to think more about specific design decisions and how this can affect the communication of ideas. Such principles will continue to be developed through other modules and my own self-led briefs.