OUGD406 - Studio Brief 03 - Group Crit

This crit focused on the design developments our group had made since our initial ideas presentation and feedback. It was suggested through this that there were too many different ideas trying to be communicated at once, which as a result makes the overall identity slightly confusing. In addition, it was unclear how many of these ideas linked to the themes of traditional print and the public spaces of Leeds.

Through the discussion of ideas, it was decided that the receipt concept was the strongest overall since it gave us more to play with in terms of branding and identity. This, however, meant that the exhibition needed a new title, as STAMPED did not relate to this new identity. Our identity then became ‘THANK YOU, CALL AGAIN’ which came about from the study of various receipts. This element striked us as an engaging and memorable identity, which then continued to work with the initial idea of disposability in public spaces, creating links between the disposability of exhibitions themselves as well as traditional printing methods.

Further feedback suggested that the colour scheme for 'STAMPED' looked too similar to that of an American varsity, and so our colour scheme was also modified in order to fit in with the new receipt aesthetic. This mainly involved the use of an off-white colour, which is typically used for existing receipts. However, it was felt that this made the receipt designs look too ‘ordinary’. Upon further exploration of receipts it was discovered that at the end of a till roll, sometimes a red or pink stripe of ink is produced across the receipt as an indication that it is running low. We decided to emulate this effect throughout our developed designs in order to add an interesting element of colour to our designs that made them more engaging to look at. The typeface was also modified to Fake Receipt, which emulated the type typically found on receipts, which we used for body and titles.