OUGD406 - Studio Brief 03 - Initial Ideas Presentation Feedback

Feedback from our initial ideas presentation suggested that the receipt concept was one of the strongest elements of the exhibition's identity and this should be developed further. However, these were found to not be consistent with the rest of it's visual identity. This consistency needed much development and it was suggested to push the receipt idea for every design element, for instance, the wayfinding systems should be produced in the format of a receipt being a long strip of arrows which can be ripped off at certain points and used around the exhibition space.

Another piece of feedback suggested that the colour scheme could potentially be misinterpreted by the general public as representing boys and girls in the use of pink and blue, rather than the Leeds College of Art logo, which would then inaccurately communicate the themes of the exhibition. Instead we should look at how colour can be applied to the continued receipt ideas. Upon further inspection of these, it was found that sometimes receipts produce a red or pink line of ink across the surface of the paper to indicate when the till roll is running low. This is something we therefore thought about emulating throughout the colour scheme of the overall exhibition's identity. Although the typeface choice was strong and had clear links to Leeds as an industrial city, it was suggested that this could be seen as too 'weaponry' and so this should also be pushed to emulate the visual literacy of a receipt through using a similar typeface style.

Links to public spaces was clear in through the name 'GRADE 2', however this did not communicate that the exhibition was also themed around traditional printing methods. The name's link to the building was considered too obvious and should be changed to something which communicates the idea of print better, which can then also form further elements of our visual identity, such as stamping onto receipts or newsprint.

One element of the exhibition's branding which was shown not to be considered was the curation of the event. Ideas for this were taken from the existing receipt ideas which listed items such as 'knowledge' and 'inspiration'. It was suggested that these words should attempt to appeal to the local people of Leeds more, such as the use of 'history', 'culture' and 'politics'.