Thursday, 18 May 2017

OUGD406 - Studio Brief 04 - Concept Rationale

The brief for this project was based on the idea of reflective practice. This allowed us to reflect upon the accomplishments, difficulties and experiences on the first year of this course and produce a practical outcome which aims to give advice to new students starting next year.

Our response to the brief was to produce a book which gives humorous and useful advice to first year students on the struggles of shopping as a student, based on real life shopping experiences from current students. This guide aimed to put a humorous twist on existing student guides through the use of concepts, layout and ‘childish’ illustrations based on various children’s book designs. As part of this, the illustrations within the guide took on humanistic qualities and personalities. These were then accompanied by various textures produced in response and cut away from the illustrations. In doing so, the designs make light of what can be considered a stressful situation, which helps make the guide entertaining for new students and showing that these things happen to the best of people.

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