OUGD406 - Studio Brief 03 - Flyer Developments

Although the publicity information for the exhibition had been displayed in a consistent and appropriate way through the use of the receipt, it was decided that due to it's minimalistic design and size, these would potentially be overlooked if they were used alone. Therefore, it was suggested that this newly developed receipt should be taken outdoors into the public spaces of Leeds and photographed on various colourful backgrounds. Since a receipt it quite mundane, it was decided that photographing it in this way would add essential elements of colour which make the receipt stand out, as well as linking the publicity material to the public spaces of Leeds.

In order to make the flyers additionally more engaging for the public when they receive them, it was decided to produce these double-sided. One side would feature a close-up image of the receipt on a colourful background which would be legible enough to read all relevant information on the exhibition. The other side would include a zoomed-out version of this image showing more of the surrounding public space in order to ensure clarity of the fact the exhibition is themed on the public spaces of Leeds. These designs can be considered to effectively communicate a celebration of these spaces in their aesthetics and how these have contributed to the identity of Leeds as a city. These would be produced at a scale of A5 in order to make them easily handable to the general public.