OUGD406 - Studio Brief 04 - Type Considerations

The type used for the front and back covers of this final produced book used the typeface Arial, which was used to keep consistency with the use of type within the book. This typeface was chosen for it's simplicity and clarity, which we felt enhanced the minimal aesthetics of the book. It was decided for the title, however, that this should only use the outlines of the letterforms. As a result, this distinguishes the title from the rest of the information without being too distant from the rest of the content and design decisions. The outline also meant that the use of all caps for this title created a friendly approach and was not too impactful, which could have communicated the opposite of this friendly, humorous approach.