OUGD406 - Studio Brief 04 - Design Development

Based on peer feedback, it was decided to continue with the development of textures within our final designs. It was decided to use a similar aesthetic to the children's story The Very Hungry Caterpillar, placing various textures based on each illustration and the original shopping items underneath the pages which could then appear onto the previous page through gaps in the designs. This meant that the final illustrations had to be kept fairly minimal in order to not over-complicate the designs and allow us to cut away block areas to work with these textures.

The colour scheme was modified to include a limited palette of three colours; red, white and black. The use of monochromatic colours were chosen to enhance the ‘adult’ and humorous themes of the guide which makes the overall design less patronising and less like a typical children’s book, despite it’s style being based on such designs and concepts. The elements of red were then also added in order to give the guide a small element of colour which contrasts with the black and white to keep the guide engaging in its use of colour. A simple monochromatic colour scheme could have potentially limited this aspect of the design.