Based on our new identity it was decided to use the stamping process as a production method for our logo and publicity material. Through the continued use of Industrial Inc as the chosen typeface to keep subtle links to Leeds as a city, our logo was simply the letter ‘S’ which was then produced into a traditional lino print. This process involved hand-carving our logotype into a block of lino. Ink was then rolled across this and pushed under a printing press to form a clean print of the design.
In a similar way to our ideas for ‘GRADE 2’ the idea was to use these in conjunction with receipts, printing the logo over essential information and providing links to further contextual research on Amir Noor who uses a similar process within his creative practice. This use of receipts also acts as a form of printing which the general public would hopefully be familiar with and therefore allow more engagement with the concept.
As part of this, the receipt was redesigned to develop from initial feedback which suggested that the items on the receipt needed to be more appropriate and appealing to the general public of Leeds. As a result, these were changing to history, politics, society, culture and miscellaneous, which would also act as the categories prints would be divided into for the curation of the exhibition.
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