OUGD406 - Studio Brief 04 - Brosmind Studio Research

Brosmind are an illustration studio, founded in 2006 and based in Barcelona. The studio is made up of a team of brothers, Juan and Alejandro Mingarro, who both studied graphic and product design courses at university. Although primarily illustration, they take on a multidisciplinary approach to most projects, incorporating elements of sculpture, music and video. The illustrative style of Brosmind was looked at during the initial ideas stage as a way of producing humorous and 'childish' illustrations. Similar to that of Brosmind, it was initially considered giving the illustrated shopping items their own characters and personalities as a way of taking on this humorous, cartoon-y approach.

Fortunate enough to have visited their studio in person when on a trip to Barcelona, one of the things I learnt from the visit was the importance of teamwork. Brosmind were fortunate enough that both brothers had a similar style of drawing and working which allowed their creative process to work a lot smoother and produce ultimate consistency within their body of work. Each brother takes on a different part of the creative process, such as detail, outline and colour. Taking on different roles allows the work to be split up evenly and plays on each of their strengths to result in a strong and engaging piece of work. Their distinctive style also sets them apart from other designers and illustrators. This can be applied to this current studio brief in working as a pair, showing how work can be split evenly between each other and playing to our strengths in the production of our final outcomes. For instance, one working on the illustrative content in order to ensure consistency within their design, and the other working on layout design and format of the final produced book.