OUGD404 - Studio Brief 02 - Poster Layout and Format

In the production of these final outcomes, one element which had to be considered was paper stock, since this can have just as much of an impact on the communication of a piece of work than the content and design itself. The main requirement for this brief stated that the poster must be of an A1 scale, which can then be folded down to A4. Paper stock therefore had to be more carefully considered in order to fit this requirement, since a paper stock too thick would not have allowed the poster to be folded down easily to a scale of A4.

In terms of layout, the use of a modular grid ensured a clear communication of information, as well as producing a hierarchy of information. This allowed elements to be placed at consistent distances apart and communicate which pieces of information may be of more importance than the others. This involved the use of the Natural History Museum logo and exhibition title within the top section of the poster and the dates just underneath these, which were then accompanied by an image which filled the entire frame. This was also used in order to communicate a sense of scale and power, representing those of the dinosaurs when they existed.