It was decided by the group that in order to keep consistency throughout our branding, the posters should take on a very similar format to the flyers. Due to the nature of these, however, they could not be produced double-sided. Therefore it was decided that the posters should only use images of the receipt in close-up format with the main areas of information repeated and blown up at the top of the design for clarity purposes. These posters would be produced at a scale of A3, which would mean that unlike the posters, these work alone to effectively communicate the relevant information, as it will be of a larger scale.
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