OUGD406 - Studio Brief 03 - Initial Receipt Designs

Based on research into the creative practice of Amir Noor, we aimed to look at the idea of disposability in public spaces, creating links between the disposability of exhibitions themselves as well as traditional printing methods. In order to do this we focused on the idea of receipts as something we considered to be disposable and a familar form of printed material known to the general public. The designs for our invitations focused on emulating this visual literacy of receipts in terms of layout, typography and aesthetics.

Initial experimentation looked at using a physical receipt and imposing our logo and relevant information over this in order to give it a handmade touch, which links to the handmade traditional processes used within traditional print. However, it was felt that this did not work well enough to communicate a strong identity and be consistent with the rest of the branding.

In order to improve, we decided to experiment further in replicating this receipt in a more digital format. These new designs focused on the visual elements of a receipt, transferring what could be gained from visiting the exhibition or public spaces of Leeds into items on a receipt and listing the price as free. This was used to reinforce the idea of public accessibility into the exhibition and the public spaces of Leeds. Initial items included aesthetics, knowledge, experience and inspiration.